Let’s Make Our Roads Safer For Everyone.

WHO ARE WE?

Project Look Out is a road safety campaign powered by the creative ingenuity of graduate students in Harvard Medical School's Master of Science in Media, Medicine, and Health Program. It is supported by a grant from General Motors.

Our Goals

Distraction, inattention, and inadequate surveillance of the road environment are major contributors to U.S. crash fatalities and serious injuries. People of color living in under-resourced urban neighborhoods account for a disproportionate share of the casualties. Project Look Out, through an interdisciplinary approach to research and media advocacy, wants to help make our roads safer for all road users.

Goal 1: Increase public awareness of evidence-based strategies to reduce the human toll of serious traffic crashes through innovative road engineering, advanced safety technologies, enlightened public policies, and improved behavioral practices on the part of all road users.

Goal 2: Draw special attention to a key factor in road safety: the maintenance of a high level of situational awareness by all road users.

Goal 3: Promote social justice by spotlighting the needs of underserved populations that experience a disproportionate share of deaths and serious injuries on the Nation’s streets and roads.

Our Sponsors & Collaborators

Veritas Seal and Harvard Medical School Logo
Mattapan Food and Fitness Coalition Logo, which includes red and yellow lettering and a red apple
City of Boston's Transportation Department logo, featuring a black wheel on top of an orange bar.
General Motors logo featuring the letters G and M in a square box, with the m underlined

Let’s Work Together

We’re always looking for new opportunities and partnerships! Please get in touch and we will get back to you shortly! Let’s be creative together.